We realised the SHADES OF TORONTO campaign for our in-house designer brand NIRVAN JAVAN, from concept development to final implementation. The aim was to combine the highest aesthetic standards with a sporty budget. The core elements of the shades collection were seamlessly combined with the cosmopolitan history and inspiring atmosphere of the metropolis on Lake Michigan. The focus was not only on creating relevant content, but also on strategically embedding it into NIRVAN JAVAN's marketing and communications planning to ensure a coherent and sustainable brand presence.